Burger King Global Packaging
In 2010, Burger King launched its newly reinvented global packaging. The fast-food king sought to universally expand its appeal across various international markets by minimizing the use of copy and adding more emphasis to their products. The result was a bold, illustrative approach at showcasing their more popular menu items.
Agency: CP+B
Art Direction: Mike del Marmol
![](https://freight.cargo.site/t/original/i/aebef1cd808dc147714dc5ac5f8d5831f7dcfbb8b7c087049598f4b524dde0b0/BK_01.jpg)
![](https://freight.cargo.site/t/original/i/9577b1e1ab9e0d9eedcbd7da42984c0fff7dac76b8638dc094374f40a894c759/BK_08.jpg)
![](https://freight.cargo.site/t/original/i/ff1de96965dbc2fe4907efd60626493f76df57ef2ff3f6b7bc2355887ea0d3e1/BK_04.jpg)
![](https://freight.cargo.site/t/original/i/a91b93339bdc1bab000086baf39dce36b0f5a7251b55e0bde32792101d886003/BK_07.jpg)
![](https://freight.cargo.site/t/original/i/3bbfd791d3ea667ea77b502de337f2041c625462dc2aa79070b97b2ead7d0ba0/BK_03.jpg)
![](https://freight.cargo.site/t/original/i/bb684b0a2ee4ccb5e07730e88347557f2d417a25759612f1af6ed9b2fa5007e6/BK_05.jpg)
![](https://freight.cargo.site/t/original/i/a721e268db523425dc6aa1c8c73ffde1851b0286c62d8b234d5b59e731930f95/BK_06.jpg)